Commercial finance
$1.35MGet discovered, trusted, and chosen by AI platforms.
Outrank competitors across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
Why competitors win
Competitors are cited more often in trusted buyer conversations.
Key signals
From invisible
to actionable.
Search visibility doesn’t guarantee AI visibility.
69.5%of businesses aren’t mentioned by AI.
2,729 businesses audited across 14 verticals and 4 markets
Your brand baseline
Verified signals
3/3
Build third-party authority
Build more corroborating citations on relevant third-party sources.
Not another
dashboard.
Evidence, insights, and recommended actions, all in one place.
Others show you the problem.
Outrigger helps you solve it.
| Capability | Outrigger | Monitoring-only tools |
|---|---|---|
| Tracks AI visibility | ||
| Explains why you’re skipped | ||
| Prepares the work |
Real results for real businesses.
Private law firm
$60KAI-attributed pipeline
Australian e-commerce
AI-attributed sales
You’ve got questions,
we’ve got answers.
What is Outrigger?
Outrigger is an AI Search optimization platform that shows where your brand appears, explains why competitors are recommended instead, and prepares the actionable work for your business to rise in the rankings.
What is GEO (Generative Engine Optimization)?
Generative Engine Optimization helps your business get understood, cited and recommended inside AI answers. It matters because consumers increasingly ask AI who to trust before they visit a website.
What is AEO (Answer Engine Optimization)?
Answer Engine Optimization helps your content provide clear, credible answers that search engines and AI assistants can surface directly. It focuses on useful, structured information that matches the questions consumers ask.
Which AI platforms does Outrigger track?
Outrigger tracks how your business appears across five AI platforms: ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews (provisional). How often visibility is checked depends on your plan.
Does Outrigger replace SEO?
No. SEO helps your website rank and remain discoverable. Outrigger builds on that foundation so AI can understand, trust and recommend your business.
How easy is Outrigger to use?
Outrigger is built for marketers and business owners, not technical specialists. You don't need to hire a dedicated person or agency to manage it. You can review prioritized actions and approve prepared work from a single dashboard.
Who is behind Outrigger?
Outrigger was founded by Joel House, an SEO agency founder, growth operator and author, and Andrew Saunders, a global marketing leader who helped drive Amazon Alexa adoption. Meet the founders