Your AI Visibility34/100
34
ChatGPTNot visible
Gemini2 of 12
Claude1 of 12
66% of business are invisible to AI
Grow awareness and gain customers for your business across ChatGPT, Claude, Gemini, Perplexity, & more.
Over 1 billion people use AI chatbots, but only 1 in 3 businesses are visible to them. Outrigger helps your brand
get discovered, trusted, and chosen.
Outrigger Workflow Live
Why competitors win
Highest-priority gapThird-party authority
Competitor cited in buyer threads High impact Review velocity below category leaders Entity profiles need alignment
Your next move is ready.
Navigator recommendationClose four citation gaps
Four contextual drafts prepared Sources and rationale attached Ready for human approval
Live visibilityLast 30 days
Share of Model™
28.4%+9.2
Prompts won
34+11
Sources cited
18+6
Navigator recommendationHigh impact
Close four high-value citation gapsFour contextual drafts are ready for your review.
Review draftsWhy this move?
Research-backed
From invisible,
to actionable.
Businesses discovered via AI vs search engines
are already driving 2x conversion rates.
app.outriggerai.com/audits/result
AI visibility audit
Your brand baseline
Visibility score
34/100
ChatGPTNot mentioned
Gemini1 of 12 prompts
Claude2 of 12 prompts
Highest-priority gap
Build third-party authority
Your competitors are cited by sources AI already trusts.
Platform
Not another dashboard.
Your AI visibility baseline
A clear score showing where your brand appears—and where it disappears.
Your competitive gap
See which businesses AI recommends instead of yours, across the prompts consumers use.
Your next best actions
A prioritized plan based on the actions most likely to increase your visibility.
Unrivaled
Competitors only identify issues,
Outrigger solves them.
Swipe to compare
| Capability |  Outrigger | Visibility Tools | Reporting Tools |
|---|---|---|---|
| Tracks AI VisibilitySee where your business is mentioned and isn’t mentioned, and how that changes over time. | |||
| Explains Why You’re SkippedComprehensive reporting, gap analysis, and action steps. | |||
| Prepares The WorkGenerates optimized content for review and syndication. | |||
| Measures what changesConsistently rechecks the answers after work is approved and published. |
Features vary by plan.
Case studies
Real results for
real businesses.
Commercial finance GA4 attributed
$1.35 million
In AI-attributed lead value
in 30 days
Private law firm GA4 attributed
$60,000
In AI-attributed pipeline value
in 30 days
Furniture e-commerce GA4 attributed
$0$3,500
In AI-attributed sales
in 30 days
Results vary by category, geography, offer and execution.
Operators
Built by actual
marketers.
Product · Research · GrowthCo-founder & CEO
Joel House
SEO agency founder and growth operator who has spent 15 years helping more than 300 businesses generate over $96 million in client revenue. Joel founded Xpand Digital, wrote AI for Revenue and The Growth Architecture, contributed to Forbes Agency Council, and led Outrigger’s AI visibility research across more than 370,000 observations.
15 years300+ businesses$96M+ client revenue
Brand · Growth · GTMCo-founder & CGO
Andrew Saunders
Marketing pioneer who has worked with more than 250 brands globally, including Airbnb, Amazon, Apple, Coca-Cola, Disney, Google, McDonald’s, Meta, Netflix, Uber, Visa and Walmart, and more than 300 influential artists including Chris Pratt, Harry Styles, Jennifer Aniston, Jennifer Lawrence, Justin Bieber and Margot Robbie. Andrew developed Amazon’s first global Entertainment & Culture marketing practice, built NBCUniversal’s in-house agency and created a division for Creative Artists Agency. He has been a mainstage speaker at Advertising Week New York and Europe, the Banff World Media Festival, Digiday Summits, Digital Hollywood, Dubai ARAB SMIS, the New York Media Festival, Sundance and WPP Stream. Andrew has built seven marketing organizations and played an instrumental role in Alexa adoption.
20+ years550+ brands$3B+ revenue
FAQs
You’ve got questions,
we’ve got answers.
What is GEO (Generative Engine Optimization)?+
Generative Engine Optimization helps your business get understood, cited and recommended inside AI answers. It matters because consumers increasingly ask AI who to trust before they visit a website.
What is AEO (Answer Engine Optimization)?+
Answer Engine Optimization helps your content provide clear, credible answers that search engines and AI assistants can surface directly. It focuses on useful, structured information that matches the questions consumers ask.
What is Outrigger?+
Outrigger is an AI Search optimization platform that shows where your brand appears, explains why competitors are recommended instead, and prepares the actionable work for your business to rise in the rankings.
How easy is Outrigger to use?+
Outrigger is built for everyday people. You don't need to hire a dedicated person or agency to manage it. 20 minutes a week is all it takes.
Which AI platforms does Outrigger track?+
Outrigger tracks how your business appears across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Microsoft Copilot, Grok and DeepSeek. How often visibility is checked depends on your plan.
Does Outrigger replace SEO?+
No. SEO helps your website rank and remain discoverable. Outrigger builds on that foundation so AI can understand, trust and recommend your business.
Who is behind Outrigger?+
Outrigger was founded by Joel House, an SEO agency founder, growth operator and author, and Andrew Saunders, a global marketing leader who helped drive Amazon Alexa adoption.